The story behind THIRTXXN
The brand born from a moment that almost never happened.
A few years ago, my life hit rock bottom.
From the outside, everything looked fine. On the inside, I was struggling with anxiety, depression, and thoughts I never thought I’d have.
I felt stuck. Lost. Disconnected from myself.
Every day felt heavier than the last.
For a long time, one thing kept me going: my daughter.
I told myself I could never leave her behind.
Then one day, a thought crossed my mind that scared me more than anything else.
“What if she would be better off without me?”
That was the moment I realized how far I had fallen.
In a last attempt to find answers, I started therapy.
At first, it felt ordinary. I wasn’t sure it was helping. But I kept showing up.
Then one conversation changed everything.
For the first time, I could see my life clearly.
I realized that so much of what I was feeling wasn’t coming from the present. It was coming from the past. Experiences, wounds, and stories I had been carrying for years were shaping how I saw myself and what I believed was possible for my future.
The moment I understood that, something shifted.
I wasn’t broken.
I wasn’t trapped.
I had simply allowed my past to become my identity.
And for the first time, I understood that it didn’t have to.
When the session ended, I sat alone in my car.
I thought about all the moments I had considered giving up.
I thought about how close I had come to never experiencing this realization.
I thought about my grandfather, who lost his battle and took his own life.
How many lives could change if people understood that their past doesn’t define them?
That moment became the foundation for THIRTXXN.
Not as a clothing brand.
As a reminder.
A reminder that no matter what you’ve been through, your story is still being written.
That your struggles may shape you, but they do not define you.
That the chapters behind you don’t have to determine the chapters ahead.
What it means
“Rewrite Your History.”
It means taking ownership of your story and using it as fuel instead of a prison.
What we believe
- Vulnerability is strength.
- Every person has a story worth telling.
- The things that make us different are often the very things that connect us.
- We are all human beings.
Different experiences. Different paths. The same desire to grow, heal, and become who we’re capable of being.
THIRTXXN isn’t about me.
It isn’t about clothing.
It isn’t even about the past.
It’s about what comes next.
